BC-GB is a side project of mine that has been going pretty well lately. We’re ranking quite high and have a decent amount of traffic, I’ll share this later on in the article.
For all you that like gaming news, videos, content especially esports related and CSGO related I’d recommend you go check out BC-GB, but then again, I’m a little bias.
Now for the traffic report, I’ll go over the last year compared to the year before to show our growth, I think that’ll be the most interesting angle.
Here’s an overall graph of the traffic this year (blue) compared to the traffic last year (orange). As you can probably tell this is hugely different.
Here’s the stats on their own:
|Sessions||Users||Page Views||Pages/Session||Avg. Session Duration||Bounce Rate||% New Sessions|
|349,762 vs 93,681||296,529 vs 80,009||525,712 vs 171,375||1.50 vs 1.83||00:00:54 vs 00:00:51||78.30% vs 60.59%||84.69% vs 85.20%|
As you can see the sessions are up by enormous amounts, from 94k to 350k, this is mainly down to one post, the CSGO Betting Sites post. This post has seen a total of nearly 300,000 visits this year. A huge amount. This is 90% of our traffic. Needless to say, BC-GB might be a one hit wonder.
The top two posts are the same post, we changed the URL to allow expansion of the post in to all csgo betting sites and not just 19. In hindsight we probably should have left the page at 19 because we did see a drop from first to third after this.
In the past few months we also got hit by a manual penalty, no we’ve not been doing anything dodgy. The manual action was for embedding images from imgur in to our posts, something new that Google have recently added to their guidelines that we were not aware of. This was fixed immediately but Google took a while to process the reconsideration request and therefore our rankings dropped more than they should have.
We did have one post that was bringing in a lot of traffic last year, our GTA V vehicles post. You could see every GTA V vehicle complete with stats in a nice table on this page and we did rank in the top three for searches regarding GTA V vehicles and cars. Unfortunately the big boys got involved in this and we got pushed out.
In this time we did rebrand from BaconCape to BC-GB which also impacted our rankings, we changed domain name from baconcape.com to bc-gb.com, the 301 redirect does suck out some link juice from the redirect so now unfortunately bc-gb.com isn’t as strong as baconcape.com was. But I think we can all agree BC-GB is a better name than BaconCape.
Where Does Our Traffic Come From?
This breakdown of where our traffic comes from clearly points out that social is a massive deal especially in the gaming industry, but you’ll never beat organic search. With the change from baconcape.com to bc-gb.com we did adopt a little better social strategy. We’re now creating more content around CSGO which has a huge following on reddit and instead of just gaming news that doesn’t really have a big audience on reddit especially when you can’t be the fastest to a story or when you don’t have the connections within the gaming world to break stories.
Overall I think BC-GB is going pretty well, there’s not much time invested in to the website, a couple hours a day, and for the return it’s definitely worth it. We do make money from advertising both with external companies and Adsense, we make a lot more from the external companies than we do Adsense. But this isn’t anything to live off, just some good beer money!